A brand name can make or break a company! Sometimes a really good company can not gain traction because of a name that just does not work. Here are some famous companies that used to have a different name.

#10 DrivUrSelf – Hertz

#9 Computing Tabulating Recording Corporation –  IBM

#8 Marafuku Company – Nintendo Playing Card Company – Nintendo

#7 Pete’s Super Submarines –  SUBWAY

#6 Blue Ribbon Sports – Nike

#5 AuctionWeb – Ebay

#4 Research in Motion – BlackBerry

#3 Brad’s Drink – Pepsi

#2 Starbucks Coffee, Tea and Spice – Il Giornale Coffee Company – Starbucks

#1 BackRub – Google